Some hotels ask their guests to rate the hotel's services as excellent, very good, good, and poor. This is an example of the
a. ordinal scale
b. ratio scale
c. nominal scale
d. interval scale
A
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This question contains two parts; be sure to answer each. First, summarize Porter's four competitive strategies, giving examples of companies that use each of the strategies. Next, suppose you are CEO of PaperWhite, a company that produces reams of copy paper. Which strategy would you use, and why?
What will be an ideal response?
A salesperson's chosen presentation method and approach technique should be based on which of the following?
A. Group behavior B. Product and prospect C. Customer preference D. Delivery schedule E. Interest and demand
Shelf facings are defined as:
A. the physical placement of the product within the retail store. B. the number of individual point-of-purchase displays placed within a retail store. C. the number of individual products placed beside each other on the retailer's shelf. D. the number of individual products placed beside each on the shelf. E. the actual potential inventory size of a retail outlet.
____________________ are those investments and deposits with financial institutions that are readily convertible into known amounts of cash and that have original maturities of three months or less
Fill in the blank(s) with correct word