Heinz, in order to boost its sales, came up with ketchup in gross green and funky purple colors. It packaged the ketchup in EZ Squirt dispensers molded to fit little hands. This is an example of
A. market development.
B. diversification.
C. product development.
D. market penetration.
Answer: C
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The document one business sends to another business that identifies the goods or services to be purchased is a:
a. request for proposal b. purchase requisition c. purchase order d. disbursement voucher
Which of the following is a disadvantage of the level strategy of sales and operations planning?
A. lower turnover B. workers who tend to be skilled and experienced C. higher cost of inventories over periods of slack D. lower absenteeism of its employees
To own a part of a stock insurance company, a person must purchase an insurance policy from that company
Indicate whether the statement is true or false
The market segmentation theory is able to explain why interest rates on bonds of different maturities move together over time
Indicate whether the statement is true or false