A Gantt chart contains:
A) time on the vertical access.
B) money on the vertical access.
C) a description of the activities on the vertical access.
D) precedence on the vertical access.
C
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Some consumers worry that they will be affected by marketing messages without even knowing it. They are concerned about ________ advertising
A) alternative evaluation B) subliminal C) perceptual D) innovative E) comparative
Name one technological advance that has impacted how consumers research and buy products. Give an example from your own experience.
What will be an ideal response?
Personalization refers to
A. a process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases. B. an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings. C. the interactive, Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes, prices, and delivery options. D. the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer. E. the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to individual's specific needs and preferences.
Exam Company provides a SIMPLE plan for its employees. Under the plan, employees can contribute up to 6% of their salary and Exam Corporation will match the employee's contribution up to 3% of the employee's salary. Ben, age 44, is an employee of Exam Corporation and elects to contribute the maximum amount of his $95,000 salary to the SIMPLE plan. What is the total contribution made to Ben's SIMPLE account? When does Ben's contribution vest? When does the contribution by Exam Company vest? What is the amount contributed to Ben's account if Ben's salary is $210,000?
What will be an ideal response?