A _____ is a study conducted by an organization to identify its internal strengths and weaknesses and also examine external opportunities and threats.
A. situation analysis
B. marketing audit
C. trend analysis
D. strategic alternative selection
E. competitive advantage audit
Answer: A
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Outstanding shares of stock are
a. authorized shares that have not yet been issued. b. also called treasury shares. c. shares of stock owned by unknown individuals. d. issued shares that are still in circulation.
One method for determining an appropriate P/E ratio is to use the company's
A) expected EPS growth rate. B) current dividend yield. C) book value per share. D) market value per share.
MusC, a whey protein supplement, is positioned as a zero-carb muscle recovery drink. MusC is using a ________ positioning strategy.
A. cultural or national symbol B. product class C. competitor D. product attributes and benefits E. price/quality
The unauthorized use of a computer belonging to someone else is: A) a crime in all states
B) a crime in some states. C) not a crime in any state. D) a crime under federal law only.