Geno's Italiano Ristorantes, Inc, employs three hundred workers at four loca-tions in two states. Under federal law, Geno's must pro¬vide each employee, during any twelve-month period, family or medi¬cal leave of up to twelve
a. days.
b. weeks.
c. months.
d. years.
B
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When developing a message, which of the following will contribute to the impact of the message?
A) Assuming the audience has experience with the subject matter B) Organizing and clarifying all essential information C) Using words and phrases designed to impress the audience D) Using subject specific and complex language whenever possible E) Writing for the most senior member of the organization who may read the message
Among the primary forms of public relations research, ________ often reveal differences in the ways management and target audiences view communications materials, media, messages, and methods
A) surveys B) communication audits C) published company accounts D) unobtrusive audits
Which of the following companies is most likely to avoid the formation of sales territories?
A. A large distributor of books B. A global consumer products manufacturer C. A small company that makes custom architectural pieces D. A leading manufacturer of small engines E. A company that supplies the inventory for convenience stores in 35 states
______________ is the purposeful intervention in the process of reporting income numbers with the objective of dampening the fluctuations of those numbers around their trend.
a. Stakeholder management b. Income smoothing c. Cookie jar accounting d. Off-shore financing