In the context of the portfolio matrix, a _____ has low growth potential and a small market share
a. question mark
b. problem child
c. star
d. dog
ANSWER: d
A dog has low growth potential and a small market share. Most dogs eventually leave the marketplace.
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Cash payments for merchandise werea. $39,000 b. $33,000 c. $29,000 d. $23,000
Which of the following is correct concerning the outline for persuasive messages?
a. Solicited and unsolicited sales messages follow the same outline steps. b. An attention-getting sentence is not essential in a solicited sales message. c. Unsolicited sales messages follow the same outline as a neutral news message. d. Solicited sales messages do not require a call for action.
According to Kandola (2000), competency-based recruitment decisions result in:
a. increased diversity. b. decreased diversity. c. no discernible difference in diversity. d. poorer management decisions.
Fred Stevens is the head of a company that produces computer software for production scheduling. The firm is small and presently does not generate enough volume to justify hiring a sales force. The firm is probably using ____ to maintain contact with the firms using its products.
A. wholesalers B. brokers C. agents D. merchants E. retailers