A rehabilitation center wants to target women in their 20s who have received some permanent disability as the result of a skiing accident. In terms of the criteria used for selecting a target segment, this market would
A. have no expected growth.
B. not be compatible with the company's current resources.
C. not be readily accessible to the firm's marketing programs.
D. be relatively expensive to reach.
E. not be worth doing since its market size is very small.
Answer: E
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The grouped location approach is based on the principle of ________, which states that a cluster of similar and complementary retailing activities will generally have greater drawing power than isolated stores that engage in the same retailing activities.
A. analog approach B. multiple risk C. diminishing adjacent D. consumer spotting E. cumulative attraction
Reliable Manufacturers had no units in process at the beginning of the year. During the current year, 140,000 units were started. There were 15,000 units in work-in-process at the end of the year. These units were 40% complete. If total production costs for the year were $393,000 what should be the cost per equivalent unit?
A) $3.00 B) $3.14 C) $2.69 D) $2.93
Which of the following is true of an apparent agency?
A) The authority of an apparent agent is implied from the conduct of the parties. B) The third-party is not bound to a contract created by an apparent agent. C) The principal is bound to the contracts entered into by an apparent agent. D) The actions of an apparent agent create an apparent agency.
For an activity, assume the early start is 3 weeks, early finish is 6 weeks, late start is 4 weeks, and late finish is 7 weeks. What is the activity's slack?
A) 3 weeks B) 4 weeks C) 1 week D) 2 weeks