A risk-sharing, gain-sharing agreement is the bundling of customer strategy and processes, supported by relevant software, for the purpose of improving customer loyalty and, eventually, corporate profitability
Indicate whether the statement is true or false
False
You might also like to view...
The following are advantages of using an in-house advertising department, except:
A) a better understanding of the product and mission of the company B) produce ads faster C) a better understanding of consumers and consumer trends D) greater consistency in ads because of lower turnover among the creative team
Nivea works for Bonbon, a fair-trade chocolate company based in California. In addition to being recognized for the delicious, low fat treats the company manufactures, Bonbon is also known for fair labor practices at its factories. When interviewed, 83% of the company’s loyal customers said when they couldn’t find Bonbon products for purchase in local stores, they ordered them online rather than buy substitute products.
?Which type of brand loyalty is illustrated here? a. ?brand preference b. ?brand competition c. ?brand insistence d. ?brand recognition e. ?brand name
Which one of the following summary indicators is the most used?
a. Return on investment b. Earnings per share c. Debt-to-equity ratio d. Current ratio
When writing a letter to a customer, emphasize what your organization can do rather than what it can't do
Indicate whether the statement is true or false