The second step in the innovation process is ______.
A. implementation and diffusion
B. idea generation
C. problem-solving
D. brainstorming
C. problem-solving
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In whole life insurance contracts, the ________.
A. loan value developed by the contract enables the insurer to borrow money from the insured B. rate of the premiums to be paid decreases if the face value increases C. loan value decreases as the age of the policy increases D. insurer pays the face value of the policy on the death of the insured
______ allows one to abandon a solution that isn’t working in favor of a new one.
A. Discontinued capacity B. Productive forgetting C. Emotional intelligence D. Cognitive dissonance
56) Regarding the profit margin ratio, which of the following statements is incorrect?
A) The higher the profit margin ratio, the more sales dollars end up as profit. B) The profit margin ratio is computed by dividing net sales by net income. C) The profit margin ratio shows how much net income a business earns on every $1.00 of sales. D) The profit margin ratio focuses on the profitability of a company and is often reported in the business press.
What is a USP? When would a marketer use a USP strategy?
What will be an ideal response?