The perspective focusing on mass media and their role in promoting a hegemonic worldview and a dominant culture among various subgroups in a society was ________

a. reductionism
b. British cultural studies
c. the limited-effects perspective
d. Paul Lazarsfeld's social research at Columbia University


b

Communication & Mass Media

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What is the most important skill needed to be an effective PR professional?

a. speaking to large groups of people b. writing clearly and persuasively c. handling unexpected crises d. using marketing communications

Communication & Mass Media

When speakers seek to draw attention to similarities and differences between objects, events, and

situations, they will use an ________ in the introduction. Fill in the blanks with correct word

Communication & Mass Media

What are the four types of persuasive speeches? Describe the focus of each and provide an example

What will be an ideal response?

Communication & Mass Media

Average quarter-hour (AQH) estimates are used primarily in this industry

a. network television b. independent television c. cable television d. pay per view and pay cable e. radio

Communication & Mass Media