The perspective focusing on mass media and their role in promoting a hegemonic worldview and a dominant culture among various subgroups in a society was ________
a. reductionism
b. British cultural studies
c. the limited-effects perspective
d. Paul Lazarsfeld's social research at Columbia University
b
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What is the most important skill needed to be an effective PR professional?
a. speaking to large groups of people b. writing clearly and persuasively c. handling unexpected crises d. using marketing communications
When speakers seek to draw attention to similarities and differences between objects, events, and
situations, they will use an ________ in the introduction. Fill in the blanks with correct word
What are the four types of persuasive speeches? Describe the focus of each and provide an example
What will be an ideal response?
Average quarter-hour (AQH) estimates are used primarily in this industry
a. network television b. independent television c. cable television d. pay per view and pay cable e. radio