_____ are defined as companies in the same industry that sell similar products or services to customers.
A. Buyers
B. Suppliers
C. Competitors
D. Industry regulators
Ans: C. Competitors
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If the ratio between current and potential levels of market demand is close to one, what can you infer about the industry's market-penetration index and the growth potential of the firms in the industry?
What will be an ideal response?
Working in virtual teams is the best option when ______.
a. the team members don’t like each other b. when there are too many free-riders in the team c. when the team is made up entirely of in-group members d. the team members are geographically dispersed
If dividends are not declared by the board of directors in a particular year, a holder of cumulative preferred stock will never be paid that dividend
Indicate whether the statement is true or false
Tawanna has just received an offer from a company for a free tote bag if she purchases a certain product. This company is using which sales promotion technique?
a. rebate b. free sample c. trade sales promotion d. premium e. coupon