Product repositioning refers to
A. using a market-product grid to place products in their appropriate places on that grid to identify potential untapped markets.
B. the competitive advantage of one product over another.
C. the practice of selling off a firm's least successful product line and redirecting that revenue into a totally new product.
D. changing the place an offering occupies in consumers' minds relative to competitive products.
E. the place a product offering occupies in consumers' minds on important attributes.
Answer: D
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The entrepreneurial method requires consistent practice so that ______ can be continuously developed and applied to future endeavors.
a. a strong business plan b. education and application c. business processes d. knowledge and expertise
Management's most powerful tool for mobilizing organizational commitment to competent strategy execution and operating excellence is the
A. proper use of a reward structure with motivational incentives. B. process of providing employees with a high degree of job security (ideally, via a no-layoff policy). C. diligent and persistent use of benchmarking and best practices. D. implementation of TQM and/or Six Sigma programs. E. periodic giving of inspirational speeches aimed at arousing employees' emotional energy.
Modulation is the loudness, tone, and pitch of your voice. Speaking in a very loud voice is authoritative and commanding
Indicate whether this statement is true or false.
The S-C-P concept enables a firm to do what?
a. Identify opportunities for a business, especially if it is planning to enter into an industry as a new player b. Help determine if an industry is attractive enough to remain competing in c. Gain competitive advantage by differentiating its products or services d. All of the above