The target audience for advertisers is not always the same as current users of the product.
Answer the following statement true (T) or false (F)
True
The success of an advertising program depends on how well the advertiser can identify its target audience. Firms must keep in mind, however, that their target audience may or may not be the same as current users of the product.
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Procedural fairness is a customer's perception of the benefits received compared with his or her costs in terms of inconvenience or monetary loss.
Answer the following statement true (T) or false (F)
Centralized purchasing and decision making, as well as cost efficiencies, are characteristics of which form of retail institution?
a. independents b. chains c. retail cooperatives d. vertical marketing systems
Choose the correct word or words in parentheses. That was a different (sort of, sort of a) movie
Which of the following statements regarding TQM is true?
I. TQM is organization-wide and everyone's responsibility. II. Customer focus is NOT a requirement of TQM. III. Only junior management is involved in TQM. A) I only is true. B) II only is true. C) III only is true. D) I and II only are true. E) I, II, and III are true.