Answer the following statement(s) true (T) or false (F)
1. The three general heuristics that are used to simplify decision-making are availability,
representativeness, and anchoring and adjustment.
2. Heuristics are the extent to which instances or occurrences of an event are readily brought to mind.
3. Consequential models focus on the outcomes or consequences of a decision to determine whether
the decision is ethical.
4. Utilitarian principles hold that human beings have certain fundamental rights and that a sense of duty
to uphold these rights is the basis of ethical decision-making rather than a concern for consequences.
5. In cultural relativism, moral concepts are legitimate only to the extent that they reflect the habits
and attitudes of a given culture.
1. true
2. false
3. true
4. false
5. true
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Butterfly Wings Inc., a manufacturer of soft toys and greeting cards, planned to advertise its Valentine's Day merchandise in movie theaters. Based on the audience profile, one week prior to St. Valentine's Day, the company began screening its commercial before the start of two movies titled The Vow and Perfect Sense. Since both movies were romantic dramas, Butterfly Wings' commercial evoked a positive response in moviegoers. In this scenario, which of the following advantages of movie theater advertising did the marketer exploit?
A. demographic segmentation B. lower absolute costs C. lower relative costs D. lack of advertising clutter E. advertising proximity
In a PSDN, customers connect to the network core at ________
A) NAPs B) public/private access points C) POPs D) DSLAMs
Which of the following best describes how new information systems result in legal gray areas?
A) They work with networked, electronic data, which are more difficult to control than information stored manually. B) They result in new situations that are not covered by old laws. C) They are implemented by technicians rather than managers. D) They are created from sets of logical and technological rules rather than social or organizational mores. E) They are little understood by politicians or lawyers.
Projects that involve a design phase, such as an information system project, may require one or more technical ____ to ensure that the customer agrees with or approves of the design
a. project status review meetings b. problem-solving meetings c. design review meetings d. post-project evaluation meetings