Which of the following organizations uses top-notch industry talent to produce and distribute public service announcements for nonprofits and government agencies?
A) the Association of National Advertisers
B) the International Advertising Association
C) the Ad Council
D) the National Advertising Review Council
E) the Advertising Research Foundation
C
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_____ enables one server to be virtually split into many addressable servers, each for a different client and with its own domain name.
Fill in the blank(s) with the appropriate word(s).
Which of the following will increase mail survey response rates over 90%?
A) use of color B) stamps, rather than preprinted postage paid on the return envelopes C) use of a recognizable brand name D) use of a celebrity endorser E) none of the above
Answer the following statements true (T) or false (F)
1. The idea is created in the first step of the innovation process. 2. In the implementation and diffusion stage of the innovation process, advantages and disadvantages are associated with the innovation. 3. Organizational structure innovation is the introduction of new or improved operational and work methods while process Innovation is the introduction or modification of work assignments, authority relationships, and communication and reward systems. 4. Exploitative innovation focuses on the enhancement and reuse of existing products and processes.
Which of the following statements is accurate regarding the way a supply chain works?
A. In a supply chain, products flow upstream, finances flow downstream, and information flows both upstream and downstream. B. In a supply chain, products flow both upstream and downstream, finances flow upstream, and information flows downstream. C. In a supply chain, products flow downstream, finances flow upstream, and information flows both upstream and downstream. D. In a supply chain, products, finances and information flow both upstream and downstream. E. In a supply chain, products flow downstream, while finances and information flow both upstream and downstream.