Advertising, personal selling, coupons, and sweepstakes are forms of the ________ aspect of marketing activities.

Which of the following is associated with order and efficiency, conformity, and low rates of change?

A. cultural strength B. cultural elasticity C. cultural looseness D. cultural tightness

The required rate of return used in the net present value model can also be called the

A) hurdle rate B) minimum acceptable rate of return C) cost of capital D) discount rate E) all of these

The last step involved in the point method of job evaluation is determining the compensable factors.

Answer the following statement true (T) or false (F)

"With respect to the product decision, managers must be able to accept risk and tolerate failure"

Comment on why this is a necessary hazard in making new product decisions, given all the powerful tools and carefully built systems that support that decision.