The Extended Parallel Process Model identifies which two processes that can be activated by threat appeals?
a. fear control and efficacy control
b. response control and fear control
c. danger control and fear control
d. danger control and response control
c. danger control and fear control
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CHOOSE ALL THAT APPLY. One method used by those taking a critical approach involves the analysis of texts. Which ones might be considered for analysis?
a. Transcripts of interactions b. Television c. Music d. Movies
One advantage of focus groups is that the results can always be generalized to the population
Indicate whether the statement is true or false.
To develop a successful IMC campaign, a practitioner must have ________
A) at least one goal plus measurable objectives B) the use of mass marketing techniques C) the development of a global communications strategy D) the use of broad evaluative measures that cover all audiences E) a hefty advertising budget
The term "self-concept" refers to
a. how we perceive ourselves b. how others perceive us c. who we believe ourselves to be no matter who others think we are d. based on our self-esteem e . developed by and changed by interactions with others.