Steve is an American Porsche customer who is ambitious, power-driven, and expects to be noticed by others. He expects to be recognized as an owner of a Porsche. Which of the following psychographic categories does Steve belong to?
A) Proud Patrons
B) Top Guns
C) Elitists
D) Fantasists
B
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________ can be defined as a deeply held commitment to rebuy or repatronize a preferred product or service in the future despite situational influences and marketing efforts having the potential to cause switching behavior
A) Value proposition B) Loyalty C) Satisfaction D) Respect E) Customer value
In a franchise agreement, which of the following is a franchisee not responsible for?
A. Operation of the franchise B. Franchise fee C. Maintenance of location D. National advertising campaign E. Royalty and advertising fees
Gamma Corporation has sales of $120,000, a contribution margin of $48,000, and a net operating income of $12,000. The company's degree of operating leverage is:
A. 2.5 B. 4.0 C. 4.8 D. 10.0
An agency contract must be evidenced by a record to be valid
Indicate whether the statement is true or false