Leslie, creative director for Visionary Ad Agency, is observing a focus group for four-wheel-drive SUVs. Before developing the creative brief, Leslie also conducts attitude studies, positioning studies, and lifestyle research studies. In this scenario, Leslie is gathering ________
A. channel stuffing reports.
B. general preplanning input.
C. secondary internal data.
D. vendor lock-in data.
E. product-specific preplanning input.
Answer: E
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