Opezim Plastics has been supplying raw materials to JM Toys for five years. JM Toys has an RFM score of 121. With reference to the score, how should the sales team at Opezim respond to JM Toys?
A. The sales team should contact JM Toys immediately.
B. The sales team should attempt to sell directly to the CEO.
C. The sales team should attempt to up-sell more expensive goods to JM Toys.
D. The sales team should let go of JM Toys, for the loss will be minimal.
E. The sales team should spend more time with JM Toys.
Answer: D
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