How can an organization control the spread of bad news through social media?
A) Be consistent
B) Use reciprocity
C) Be proactive
D) Utilize the concept of scarcity
E) Increase the number of "likes" for the site
Answer: C
Explanation: C) Have a plan in place. Do not wait for negative comments and then plan how to respond. Instead, be proactive. Research by Altimeter Group, a technology advisory firm, suggests that 76 percent of social media crises could have been avoided if the company had been prepared to respond by having a social media crisis management plan in place.
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___________ of firm transformation is concerned with alignment of strategy and deployment of the sustainable strategy?
a. Stage 1 b. Stage 2 c. Stage 3 d. Stage 5
Which sentence best illustrates the "you" view?
A) Our walking tours include free admission to all museums. B) We are happy to send you our current calendar of walking tours. C) We look forward to having you join us on one of our exciting walking tours. D) To help you plan, you will receive your complete walking tour itinerary one month before your trip.
To have all interactions with a customer recorded in one place and readily accessible to employees on a need-to-know basis when serving customers in marketing, sales, and support activities is called
A. knowledge management. B. channel and systems integration. C. database consolidation. D. all of the above.
For value-creating firms, owners who decide to harvest by withdrawing cash flows should accelerate the process as much as possible for a company with growth needs.
Answer the following statement true (T) or false (F)