The owner of the new Sharp Scissors hair salon gave coupons to potential customers walking by her store to stimulate interest and offer a trial of her new hair salon. The coupons are an example of
A. a channel of distribution.
B. advertising.
C. publicity.
D. sales promotion.
E. media.
Answer: D
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Stephen started a new company that offers house-cleaning services. He decided to reach out to homeowners in his neighborhood to promote his services. Which selling approach will most likely be used by Stephen?
A. Customized B. Account segmentation C. Specific D. Unstructured E. Undifferentiated
Groups formed for short-term tasks spend more time on maintenance than on the task
Indicate whether the statement is true or false
All of the following are factors that contribute to shaping a retailer's image EXCEPT
A. the store's merchandise attributes. B. the store's brand communications. C. the quality of the store's customer service. D. how many competitors the store has. E. the characteristics of the store or website.
In an ABC analysis, class ________ SKUs, which typically make up about ________ % of the SKUs, account for only about 15% of the dollar usage
Fill in the blanks with correct word