Sharing currency fluctuation risk with a supplier works best on items that have a set delivery date such as with capital equipment
a. True
b. False
Indicate whether the statement is true or false
True
You might also like to view...
Marco is working on promoting his company's Glazer brand of electronic razors. The company estimates 50 million potential users and sets a target of attracting 8 percent of the market
He hopes to reach 80 percent of the potential customers with an advertising message. He would be pleased if 25 percent of the prospects that were aware, tried the Glazer. According to further estimates, 40 percent of all triers will become loyal users. If the cost of exposing 1 percent of the target population to one impression is $4500 on an average, determine the necessary advertising budget, according to the objective-and-task method.
Social, psychological, and personal factors influence the buying decisions of most consumers.
Answer the following statement true (T) or false (F)
Bad news or bad publicity ________
A) must be ignored by a company B) is often encouraged by a business to show its customer sensitivity C) spreads rarely and slowly D) can never be controlled by employees of the company E) needs to be controlled
______ organizations emphasize adapting to local culture and practices and will generally choose to hire host-country employees.
A. Geocentric B. Polycentric C. Expatriate D. Ethnocentric