What helps organizations sell their products and services directly to customers through their websites?
a) Marketing communications
b) Collection of information
c) Customer service
d) Target audience focus
a
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When developing messages it is important for PR as well as marketing to consider the cost/benefits of particular exchanges
Indicate whether the statement is true or false
Matching Items
A. Coaches expectations for the ability of each individual dictate the level of achievement each athlete will ultimately reach B. An experiment to determine whether student’s academic progress was affected by teachers’ expectations C. A coach credits the success of an athlete to the weakness of another team or the generosity of a judge D. Place greatest emphasis on the development of individual players’ skills E. Feedback can be reinforcement, punishment, etc., and differ in frequency to each athlete depending on the coach 1. mastery-oriented team climate 2. Pygmalion-prone coaching 3. type and frequency of feedback 4. attribution in low-expectancy 5. “Pygmalion in the Classroom”
Explicit references to the audience, inclusive language, and a clear organizational pattern are all strategies for encouraging __________.
A. decorum B. resonance C. commitment D. reinforcement
When two people exchange meaning by simultaneously sending and receiving symbolic
messages they are engaged in __________. Fill in the blanks with correct word