A computer dealer determines customer satisfaction of recent computer buyers on the basis of questionnaires mailed to recent customers

These questionnaires cover all aspects of the transaction from the first encounter with a salesperson to initial quality of the computer to satisfaction with any servicing the computer might require. The survey involves _____.
a. coordinated effort
b. the total retail experience
c. long-run planning
d. relationship retailing


b

Business

You might also like to view...

According to a principle that guides the creation of an outline, the main points should be relatively equal in importance. This is the principle of ______.

Fill in the blank(s) with the appropriate word(s).

Business

Many companies use the dual-rate method of cost allocation.Required: A. How does the dual-rate method work?B. Is there any advantage of the dual-rate method over a method that uses a combined, lump-sum single rate? Briefly explain.

What will be an ideal response?

Business

The IT components of an ERP system architecture include the hardware, software and the:

A) security. B) data. C) organization. D) middleware.

Business

__________ capture keystrokes on a compromised system

What will be an ideal response?

Business