Positive or negative evaluations that exist below the level of consciousness are referred to as ________ attitudes.
Fill in the blank(s) with the appropriate word(s).
implicit
Not all attitudes are explicitly understood or stated; consumers may also hold implicit attitudes. These are positive or negative evaluations that exist below the level of consciousness; they are independent of any explicitly held thoughts or beliefs.
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Which of the following statements is false?
a. The break-even point will increase if fixed cost increase. b. C-V-P analysis cannot be used to determine the activity level needed to achieve a certain amount of profits. c. C-V-P analysis can be used to determine the level of activity needed to achieve a specific before tax profit. d. Managers often want to include taxes in their analysis in order to determine an after tax level of income.
The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as
A. barriers to entry. B. competitive constrains. C. jurisprudence. D. regulation. E. restraints of trade.
Having segmented its broad product-market, Blue Chip, Inc. feels that three segments are similar enough that together they can be treated as one large target market and offered the same marketing mix. Blue Chip, Inc. is following the ________ approach.
A. multiple target market B. mass marketing C. single target market D. combined target market E. None of these answers is correct.
Adjusted gross income is your total gross income adjusted for inflation
Indicate whether this statement is true or false.