_____ involves hiring independent contractors to sell products to their personal network of friends and colleagues and to recruit new salespeople in return for a percentage of their commissions.
A. Multilevel marketing
B. Direct response retailing
C. Online retailing
D. Vending
Answer: A
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A company's ________ includes all the experiences the customer will have on the way to obtaining and using the offering
A) value proposition B) value delivery system C) customer-value analysis D) total customer benefit E) total customer cost
What has research shown about the value Americans place on the ethical nature of their employer?
a. A minority of Americans consider an ethical culture a very important component in an employer. b. The majority of Americans do not consider ethics when looking for an employer. c. Most Americans would like to work for an ethical company but do not consider it a priority. d. A vast majority believe it is highly important to work for an ethical company.
How would an HR director seek to make a return-on-investment calculation for an ethics training workshop?
What will be an ideal response?
Advertising via mobile apps helps marketers gain access to users' personal data
Indicate whether the statement is true or false.