A salesperson using the SPIN approach should regularly mention the product.
Answer the following statement true (T) or false (F)
False
The product is not mentioned in the SPIN approach. This allows you to develop the prospect's need without revealing exactly what you are selling.
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The process of learning values from other cultures is called ________
A) enculturation B) acculturation C) core values D) crescive norms
For most marketers, customer relationship management is exclusively a matter of customer data management
Indicate whether the statement is true or false
If you feel good about yourself, you have
a. self-discipline. b. self-motivation. c. self-awareness. d. self-esteem.
Which of the following statements is NOT true with regard to customer complaints? A. The best way to curb customer complaints is to prevent them. B. Top management must set the standards for good customer service throughout theorganization
C. If an organization tries really hard, it can completely eliminate customer dissatisfaction andcomplaints. D. Employees should use their e-mail's auto-responder function when they are unavailable to answer customer e-mails.