Direct mail has been around for:

a. 10 years
b. 90 years
c. 510 years
d. 160 years


d

Communication & Mass Media

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When considering your audience's size, in general it is important to remember that the ________ the group, the more formally structured your presentation should be.

A. larger B. more educated C. less conservative D. smaller

Communication & Mass Media

Sometimes ethnographers use visual records of the field site as a means of understanding the field site

Indicate whether the statement is true or false.

Communication & Mass Media

Global public relations is also called

A) international consumer relations. B) global marketing. C) international public relations. D) stakeholder public relations E) crisis management.

Communication & Mass Media

Schramm's fraction of selection is calculated by

A. dividing the expectation of reward by the effort required B. multiplying the effort required by the expectation of reward C. subtracting the effort required from the expectation of reward D. adding the effort required to the expected reward

Communication & Mass Media