Global public relations is also called
A) international consumer relations.
B) global marketing.
C) international public relations.
D) stakeholder public relations
E) crisis management.
Answer: C
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Which of the following is a cooperative/supportive strategy for gaining compliance?
A. Direct, friendly, assertive requests or orders B. Direct threats, withholding rewards or en¬courage¬ment, using double bind messages, playing games C. Messages that imply guilt or aversive results D. All of the above E. None of the above
Which element rewards the reader for taking the time to read the ad?
a) Body copy b) Closing c) Illustration d) Subhead
A manufacturing company wants to organize a meeting to discuss the quality of their new product with various customers. The head of the marketing department is asked to tell all of the customers the time and place of the meeting
What method of communication shouldthe employee use, and why? a. Media-lean; it is used when the information is routine and noncontroversial. b. Media-rich; it is used when the message is highly detailed and complicated. c. Nonverbal; it creates powerful ideas with greater impact than words. d. Verbal; it consists of symbols and a system of rules that is easy for people to understand.
If the following connective were used before the third main point of an informative speech about charter schools, the speech would most likely be organized in ________ order.Now that we have looked at the origins and the philosophy of charter schools, let's look at what they are accomplishing.
A. developmental B. topical C. technical D. analytical E. consecutive