Which of the following actions should a marketer take in response to the new economy?
A) Offer selected discounts.
B) Cut marketing budgets.
C) Hold the line on prices.
D) Cut costs.
E) Discontinue products.
C
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Which message execution style involves presenting survey data indicating that a brand is better than other brands?
A) scientific evidence B) testimonial evidence C) endorsement D) technical expertise E) slice of life
Annual marketing plans are usually used for ________
A) well-established markets B) nascent markets C) dynamic markets D) declining markets
A corporation reports the following year-end balance sheet data. The company's debt-to-equity ratio equals: Cash$47,000? Current liabilities$82,000? Accounts receivable 62,000? Long-term liabilities 40,000? Inventory 67,000? Common stock 107,000? Equipment 152,000? Retained earnings 99,000? Total assets$328,000? Total liabilities and equity$328,000?
A. 0.37 B. 2.15 C. 0.59 D. 0.63 E. 1.33
The advantage of offering a price promotion during periods of low demand to shift some of the demand into a slow period is
A) a demand pattern that is less expensive to supply. B) very high inventory costs because inventory needs to be carried from period to period. C) in the fact that a firm could get by with a smaller, more expensive factory. D) much of the expensive capacity would go unused during most months when demand was lower.