According to the General Electric strategic planning grid, an opportunity that is low on the "business strengths" dimension but high on the "industry attractiveness" dimension should be
A. called a strategic business unit.
B. immediately supported with large investment.
C. sold off or discontinued.
D. supported if it is an existing business, but probably not supported if it is a new opportunity.
E. viewed as a "green" (high growth) opportunity.
Answer: D
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