Life Principles are set by your parents and do not change over time.
Answer the following statement true (T) or false (F)
False
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Which of the following is NOT an objective of a questionnaire?
A) A questionnaire must translate the information needed into a set of specific questions that the respondents can and will answer. B) Questionnaire data must be easy to analyze. C) A questionnaire must uplift, motivate, and encourage the respondent to become involved in the interview, to cooperate, and to complete the interview. D) A questionnaire should minimize response error.
A(n) ________ for information is needed when past experience or knowledge is insufficient, the risk of making a wrong purchase decision is high, and the cost of gathering information is low.
A. external search B. alternative search C. postpurchase search D. cognitive search E. internal search
Presenting an item after tax, with the related tax deducted, is called net-of-tax presentation
Indicate whether the statement is true or false
The distinction of whether a customer service is considered expected or augmented is based upon the _____
a. degree of computerization b. retailer size c. cost of the service offered d. target market served