Which of the following is not one of the four main methods advertisers use to behaviorally target ads?
A. Nielsen ratings
B. data collected from social networks
C. integration of online data with offline data
D. clickstream data
Answer: A
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Which of the following measures is used to assess the responsiveness of consumers to advertising expenditures, calculated by dividing the percent change in sales by the percent change in advertising expenses?
A) net sales expenditure B) gross advertising index C) advertising elasticity D) advertising return on investment E) push rating
The direct close describes an explicit manner of closing.
Answer the following statement true (T) or false (F)
McGuire Company acquired 90 percent of Hogan Company on January 1, 2019, for $234,000 cash. This amount is reflective of Hogan's total acquisition-date fair value. Hogan's stockholders' equity consisted of common stock of $160,000 and retained earnings of $80,000. An analysis of Hogan's net assets revealed the following: Book Value Fair ValueBuildings (10-year life)$10,000 $8,000 Equipment (4-year life) 14,000 18,000 Land 5,000 12,000 ??Any excess consideration transferred over fair value is attributable to an unamortized patent with a useful life of 5 years.?In consolidation at December 31, 2019, what net adjustment is necessary for Hogan's Patent account?
A. $7,000. B. $8,800. C. $7,700. D. $5,600. E. No adjustment is necessary.
Not all buyers of an industry's product have equal degrees of bargaining power with sellers because
A. the industry is a highly cohesive structure with limited fragmentation and few industry members. B. sellers are large and few in number relative to the number of buyers. C. sellers in an industry provide similar products and generally their cost structures are different because of competitive advantages in their operation. D. along the various stages of the value chain sellers are conducive to earning attractive profits. E. some sellers may be less sensitive than others to price, quality, or service differences.