Which of the following statements is true about marketing?
A. It is another name for selling and advertising.
B. Marketing people should expect that the production department will determine what goods and services are to be developed.
C. It applies to both profit and nonprofit organizations.
D. The process should pick up where the production process ends.
Answer: C
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Many B2B marketers can take advantage of the ________ of business customers, focusing their sale efforts and perhaps even locating their distribution centers in a single region
A) geographic concentration B) mass media consumption C) multiple requirements D) fluctuating demand E) organizational changes
A viable target market should ________
A) have needs that can adequately be served by the marketer B) not be reachable by other organizations C) have the same needs as similar-sized groups D) be the most profitable possible target market E) be the largest possible market
The Occupational Safety and Health Administration (OSHA) Hazard Communication standard is the most frequently cited OSHA standard for general industry.
Answer the following statement true (T) or false (F)
This type of leadership behavior has been shown to have a positive impact on employees' attitudes in collectivistic cultures because the care, support, and protection provided by these leaders may address employees' need for frequent contact and close personal relationships.
A. Paternalistic B. Participative C. Authoritarian D. Autocratic