Apple makes its computers available through its own stores, its website, and some major retailers. This is an example
A. multichannel distribution.
B. vertical integration.
C. horizontal integration.
D. tying agreements.
E. exclusive dealing.
Answer: A
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Although environmental scanning is a vital source of information, research has shown that headquarters executives of global companies obtain as much as two-thirds of the information they need from:
A) government publications. B) professional publications. C) trade publications. D) census data. E) personal sources.
Define the two types of sexual harassment and provide an example of each. What are some steps you can follow in the workplace to avoid sexually harassing others?
What will be an ideal response?
Which of the following is NOT a factor that shaped how public relations came of age in the 20th century?
A) the decline of large institutions B) heightened public awareness and media sophistication C) societal change, conflict, and confrontation D) the spread of democracy and capitalism
In Case 1, important highlights of the study include ______.
A. strategic planning with goal specificity B. establishing a sense of urgency carries little if any import C. A and B D. none of these