In a highly regulated, monopolistic industry, such as the electrical utilities, a cost management system (CMS) is
a. of no use because there is no attempt to control costs.
b. of little value because costs are passed along to the customers.
c. essential because of the need to provide the highest degree of cost efficiency possible in order to benefit the customers.
d. critical to the needs of managers which make decisions at various levels within the organizational hierarchy.
b
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____ occurs when people's subjective confidence in their decision making is greater than their objective accuracy. For example, Sara thinks she is a superb writer and editor, but her reports are always filled with typos, grammatical errors, and sentence fragments.
A. Confidence bias B. Overconfidence bias C. Hindsight bias D. Predisposition bias E. The tunnel vision effect
Testing a sample of repairs and maintenance items to ensure that they were properly classified as repairs as opposed to property, plant, and equipment tests which of the following assertions for the property, plant, and equipment account?
A. Cutoff. B. Authorization. C. Completeness. D. Occurrence.
Identify the four pillars of brand equity, according to brand asset valuator model
A) relevance, performance, bonding, and advantage B) presence, performance, advantage, and bonding C) energized differentiation, relevance, esteem, and knowledge D) brand salience, brand feelings, brand imagery, and brand performance E) energized differentiation, esteem, brand feelings, and brand salience
What is the general purpose of projective techniques?
A) to gain information through small groups of people brought together and guided by a moderator through an unstructured, spontaneous discussion B) to explore hidden consumer motives for buying goods and services, by asking respondents to project themselves into a situation C) to review available information about a former situation that has some similarities to the present research problem D) to gather information from those thought to be knowledgeable on the issues relevant to the projective research problem E) to project answers from focus group participants to a much larger population