________ are also called new-to-the-world products because the firm has created a new product category

A) Classically innovative products
B) New category entries
C) Line extensions
D) Improved products


A

Business

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Why is providing information that allows your audience to make a good business decision, even if that decision does not support your point of view, important?

What will be an ideal response?

Business

Mitchell's is a popular brand of women's clothing. During market research, the company observed that a large number of its existing customers believes and promotes the use of sustainable goods

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A legal process in which one firm pays to use or distribute another firm's resources, including products, trademarks, patents, intellectual property, or other proprietary knowledge is called

A. joint venture. B. contract manufacturing. C. licensing. D. franchising. E. branding.

Business