That state laws must yield to conflicting federal laws is called the doctrine of _________________

Fill in the blank(s) with correct word


supremacy

Business

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Marketers often hire celebrities as spokespersons for their products, thus associating the ________ of the message with an attractive, exciting, or admirable person

A) source B) medium C) coding D) decoding E) receiver

Business

Nantor Corporation has two divisions, Southern and Northern. The following information was taken from last year's income statement segmented by division:  Total CompanySouthern NorthernSales$8,000,000$5,000,000 $3,000,000 Contribution margin$3,300,000$2,100,000 $1,200,000 Divisional segment margin$1,700,000$1,400,000 $600,000  Net operating income last year for Nantor Corporation was $800,000. If the Northern Division's sales last year were $600,000 higher, how would this have changed Nantor's net operating income? (Assume no change in selling prices, variable expenses per unit, or fixed expenses.)

A. $1,200,000 increase B. $160,000 increase C. $60,000 increase D. $240,000 increase

Business

A furniture company uses an online system to record and monitor orders and, based on trends, redirects production resources to optimize efficiency. This is an example of using ________ to reduce costs.

A. process reengineering B. Six Sigma C. customer relationship management (CRM) D. total quality management (TQM) E. flexible manufacturing

Business

Proving your identity to a communication partner is ________

A) validation B) identification C) authentication D) certification

Business