What is the general guiding principle for ensuring your presentational aid communicates information clearly?

What will be an ideal response?


Simplicity should be your guiding principle in constructing your visual aid.

Communication & Mass Media

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The term __________ is often used in marketing to refer to a competitive strategy, and public relations people often build a communication effort around a statement that describes it

a. theme development b. research and development (R&D) c. positioning d. tactical mission development

Communication & Mass Media

The study of how communication is influenced by space and distance is referred to as ______.

a. proxemics b. kinesics c. chronemics d. haptics

Communication & Mass Media

In order to avoid offending people, journalists are expected to

A. mention age, race, or ethnicity only if it is important to the story.  B. mention race, age, and gender if it supports their employer's political agenda. C. specify a person's race and sexual orientation unless told otherwise. D. omit any references to race or ethnicity from their stories.

Communication & Mass Media

Task communication focuses on the different uses of information in communicating with other individuals in the organization

Indicate whether the statement is true or false.

Communication & Mass Media