Which is the MOST effective mission statement?
A. “To become the most profitable bank in the world.”
B. “To grow profits by 2% each quarter.”
C. “To serve local families.”
D. “To put our competition out of business.”
C. “To serve local families.”
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Many B2B marketers can take advantage of the ________ of business customers, focusing their sale efforts and perhaps even locating their distribution centers in a single region
A) geographic concentration B) mass media consumption C) multiple requirements D) fluctuating demand E) organizational changes
Explain breakthrough projects
What will be an ideal response?
For many advertisers, particularly those with small trading areas, newspapers and television advertising contain much wasted circulation
Indicate whether the statement is true or false
_____ refers to the follow-up activities that a service firm might engage in after a customer transaction
a. Need recognition b. Postpurchase communication c. Collective bargaining d. Sales prospecting