For entrepreneurs, vision describes
a. how the market works.
b. a concept.
c. eyesight.
d. the future.
ANSWER: a
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A product's ________ identifies the product or brand, describes several things about the product, and promotes the brand
A) line extension B) portfolio C) label D) design E) feature
Buzz marketing enlists trend setters or influencers to spread the word about a product or service
Indicate whether the statement is true or false
Which of the following account classifications will not be found on a balance sheet?
a. Revenues b. Assets c. Owner's equity d. Liabilities e. All of the above
Which of the following statements is NOT true with regard to customer complaints? A. The best way to curb customer complaints is to prevent them. B. Top management must set the standards for good customer service throughout theorganization
C. If an organization tries really hard, it can completely eliminate customer dissatisfaction andcomplaints. D. Employees should use their e-mail's auto-responder function when they are unavailable to answer customer e-mails.