What was P. T. Barnum’s primary goal when seeking publicity for exhibits like the Feejee Mermaid?
a. proving the validity of his artifacts
b. educating the public about science
c. generating awareness of his museum
d. establishing himself as a showman
c. generating awareness of his museum
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John said, "The thing I most like about studying communication is that it's never the same--it's always changing." This statement most reflects which component of Wood's definition of communication?
a. symbolic process b. communicative process c. two levels of meaning d. systemic process e. dynamic process
Outline three factors of thought leadership.
What will be an ideal response?
A speaker presents a method for saving enough money for a family of four to be able
to eat on less than $75.00 per week. The speaker is appealing to ____________ needs. a. physiological b. love c. safety d. esteem e. self-actualization
Answer the following statement(s) true (T) or false (F)
1.Opening lines serve as the dominant element in your marketing piece. 2.The first sentence or two of your body copy works like a lead in some ways. 3.With the main body copy, you should provide your audience with opportunities to do something. 4.As a copywriter for an organization, your job is to create clear messages that target a defined audience. 5.Copywriters do not need to understand their audience members as much as others in the field of media.