The AIDA model of communication is commonly used in advertising. AIDA stands for which of the following?
a. Attention, Interest, Direction, Attitude
b. Attention, Insight, Direction, Action
c. Attitude, Interest, Desire, Action
d. Attention, Interest, Desire, Action
d. Attention, Interest, Desire, Action
You might also like to view...
A knowledge management system would best be utilized when?
A) When defining the purpose B) When developing an audience profile C) When gathering information D) When determining audience needs E) When determining required information
Which of the following is NOT an example of a specialized and highly-targeted media that an advertiser might use to reach smaller customer segments?
A) cable television channels B) Internet C) network TV D) advergaming E) radio
Observing people and asking them questions are the two principal ways to obtain
A. primary data. B. nonprobability data. C. external secondary data. D. experimental independent variables. E. internal secondary data.
Compared to the average company, firms with strong ethical climates tend to
A. be more socially responsible. B. offer more goods and services. C. employ more business development consultants. D. invest more in sales training software. E. have higher turnover.