Define the concepts of reliability and validity.
What will be an ideal response?
Reliability describes the degree to which interviews, tests, and other selection procedures yield comparable data over a period of time. For example, if an interviewer judges the capabilities of a group of applicants differently today than yesterday, his or her judgment is unreliable. Reliability can also be determined by interrater reliability or agreement between two or more raters. Selection decision data that are unreliable cannot be used as predictors of job success.Validity refers to what a selection procedure measures and how well it measures it. In other words, the selection process should be able to predict how well a person performs on the job. Like a new medicine, a selection procedure must be validated before it is used.
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Your new employer has asked you, as a new marketing graduate, to identify a group of potential customers who might respond in a similar way to a given set of marketing efforts. You have been asked to identify a(n) ________
A) target market B) market segment C) market D) market strategy E) undefined niche
Firms construct _______ for each market segment—the bare minimum of products and services that all segment members uniformly value
a. naked solutions b. residual variation c. mass customization d. options
The goal of ________ is to share resources, especially knowledge-based resources, to effect optimally profitable relationships between two channel members.
A. pull strategies B. enterprise resource planning (ERP) C. push strategies D. partner relationship management (PRM) strategies E. materials requirement planning (MRP)
Elmer promises to pay Fred $100 if Fred will register and vote in the next election as a Republican. This is a(n):
a. valid contract. b. adhesion contract. c. usurious agreement. d. illegal contract.