PR messages are perceived as credible because they are ______.
a. filtered through journalists
b. developed by a creative team
c. sent and received at a low cost
d. presented by publicists
a. filtered through journalists
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A speech aimed at persuading an audience that old-growth forests are worth protecting is an example of a question of ________
Fill in the blank(s) with correct word
Daryl Bem's theory of self-perception argues that _______
a. if you want to act confident, feel confident b. if you want to feel confident, act confident c. it always looks worse from the inside d. beta-blocking drugs are one way to reduce nervousness
The Coleman PR Group has been hired to promote the Rocky Top Marathon, which will take place in six months. Which of the following should be the first step the agency takes to promote the event?
a. working with local motels to participant discounts b. creating a website with a schedule and course map c. assembling goodie bags for participating runners d. writing news stories about the history of the race
Experiments are usually the best technique for examining the influence of media over time
Indicate whether the statement is true or false