The practice of following consumer needs and trends through social media accounts is known as ______.
A. interactive listening
B. empathic listening
C. factual listening
D. social listening
D. social listening
You might also like to view...
Once Starbucks established its presence in thousands of cities internationally, the company sought to increase the number of purchases by existing customers with a ________ strategy that led to new in-store merchandise, including compilation CDs, and
high-speed wireless access. A) product-development B) market-penetration C) diversification D) market-development E) conglomerate
When two or more brands are reviewed against each other on certain attributes, it is considered ________ advertising.
A. comparative B. competitive C. pioneering D. institutional E. covert
Marriott had an advertising campaign with the following theme: "You can't be late for business appointments and neither can we. At Marriott, if your breakfast doesn't show up on time, it won't show up on your bill. That's because we take our business just as seriously as you take yours. And our business is service. The commitment is what makes Marriott the business traveler's first choice". If a business traveler, who saw this advertisement, stayed at a Marriott hotel and did not receive breakfast on time and was charged for that breakfast, Provider ________ of the gaps model of service quality would have occurred.
A. Gap 1 B. Gap 2 C. Gap 3 D. Gap 4
Which of the following is true of marketing research?
A. It is exclusively used by large businesses. B. It draws heavily on the social sciences both for methods and theory. C. It solely relies on qualitative techniques. D. It involves management of the activities in a supply chain to maximize product value. E. It solely relies on quantitative techniques.