What is the primary target group for most advertisers of consumer products??
a. ?women between the ages of 18 and 49
b. ?men between the ages of 16 to 24
c. ?people age 65 and older
d. ?teenagers
ANSWER:
a
Communication & Mass Media
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Using public relations to create a favorable story about a new toy is an example of:
a. product public relations. b. financial public relations. c. crisis public relations. d. advertising.
Communication & Mass Media
It is not possible to be committed to a position while at the same time remaining open to new information
Indicate whether this statement is true or false.
Communication & Mass Media
Which label has been successfully appropriated by a marginalized group?
a. "redskins" b. "Spanish" c. "queer" d. "Quaker"
Communication & Mass Media
In the motivated sequence, the second step is
A. visualization. B. satisfaction. C. action. D. need.
Communication & Mass Media