The convenience product marketing strategy includes:
A. wide distribution of the product
B. higher than ordinary prices
C. few retail outlets other than convenience stores
D. significantly lower promotion budgets
E. products that are not easily substitutable
Answer: A
You might also like to view...
The Internal Revenue Code penalizes borrowing for an ESOP
Indicate whether the statement is true or false
The difference between a board of directors and a board of advisors is that:
A. the board of directors is subject to less pressure of litigation. B. the board of directors lacks voting authority. C. the board of advisors meets less frequently. D. the board of advisors are compensated.
In the context of management planning, _____ refers to very specific, short-term planning that applies tactical plans to daily, weekly, and monthly functions.
A. operational planning B. strategic planning C. contingency planning D. risk mitigation planning
The United States is rated the least corrupt country in the world
a. True b. False Indicate whether the statement is true or false