MPR is best described as
A) a marketing measurement system.
B) an element in the marketing communications mix.
C) synonymous with traditional public relations.
D) often directly responsible for sales of goods and services.
E) the theoretical basis of all marketing efforts.
B
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In the workplace, which communication skill is most often used?
A) Listening B) Reading C) Writing D) Presenting E) Speaking
On January 2, 2012, Tech Metals Co leased a mining machine from BX Leasing Corporation. The lease qualifies as an operating lease. The annual payments are $50,000 at the end of each year, and the life of the lease is 10 years. What entry would Tech Metals Co make when the machine is delivered by BX Leasing Corporation.?
A) Machine 500,000Lease Obligation 500,000 B) Prepaid Rent 250,000Lease Obligation 250,000 C) Rent Expense 50,000Cash 50,000 D) No entry is necessary.
In the InterContinental Hotel Group case study, the mathematical model used to increase profits was based on
A) a simulation model that tried out many options. B) a system that collated the subjective inputs of managers. C) a mathematical model that used two variables: price and day of the week. D) an optimization model that used multiple variables.
A local car dealership sells a minivan to a couple. Three days later, they call the couple to ensure they are happy with the purchase and to address any questions or concerns they may have regarding the new vehicle. This dealership is trying to gain a competitive advantage through superior
A. responsiveness to customers. B. speed and flexibility. C. innovation. D. efficiency. E. product quality.